How to Maintain a Low OTT Churn Rate
Many organizations usually put more focus on customer acquisition forgetting about the churn of already existing clients that normally concentrate on the free trials and once it is over they cancel their subscription. In order for a company to survive the competitive world of business they have to ensure that they can create a balance between getting new customers and also keeping the already existing ones satisfied. In this discussion, we are going to look at how a business is able to maintain a low OTT churn rate to ensure that they can keep their already existing customers glued to their content. One of the most important things that the company should do is to ensure that they set reasonable subscription fees that will enable their clients to comfortably pay their subscription without interruption. Many organizations use the free trial notion to entice the majority of customers but at the same time it is essential to confirm that your customers can get what they are looking for so that you can maintain a low OTT churn rate.
One of the ways that you can maintain a low OTT churn rate is by ensuring that your content is fresh and will keep your clients glued to the screen since they will find what they are looking for. This is relevant for any business because it will keep their customers wanting to know more about what they have to offer and this will make them want to log in at all times. Involuntary churn is one of the things that organizations should ensure that they prevent or reduce since they are normally brought about by programmatic cancellations as a result of system issues that can be avoided. Make sure that the customers that have stalled or have become inactive are able to be awakened so that they can renew their subscription and continue using your services.
Many times when an organization tries to use one-size-fits-all, it usually falls flat on their feet and this is why it is essential to offer personalized recommendations that will make the customer feel part and parcel of your company. Something else significant that you should ensure you do is to get recently cancelled subscribers back on your platform since this will be a much cheaper option compared to trying to get new customers. All in all, make sure that your business has the capacity to maintain a low OTT churn rate by providing the relevant services that your customers need. This article takes you through a couple of tips that can assist your business to maintain a low OTT churn rate in order to keep up with the rigorous competition in business.
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